December 13, 2013
Pier 57 set to become SuperPier |
© Pendiscio Green
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Watch out Chelsea Market, SuperPier is coming to take your spot as Chelsea's prime shopping destination.
In an ongoing effort to turn West Chelsea into a nautical destination, Young Woo, the visionary commercial developer behind the project, plans to "woo" us in a way New York City has not seen in decades.
The project’s official website boasts: “Upon completion in spring 2015, SuperPier will be the most innovative experience in culture, entertainment, dining, and retail in NYC since the opening of Rockefeller Center in 1939.”
SuperPier will be a two-story retail hub floating on the Hudson River at the intersection of West 15th Street and 12th Avenue. This is a far cry from what the 60-year-old pier once resembled. The former bus depot and one-time detention center is undergoing a massive makeover. Within two years it will comprise 430 shipping containers, also known as “incubators” or “incuboxes,” each of which will house one or more vendors.
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| A rendering of the planned Incubox Marketplace at SuperPier |
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